A legal disclaimer

Effective date: 19 March 2025

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Welcome to alumni.sbs.edu (the “Site”). This Site is managed independently by the Alumni Association of SBS Swiss Business School (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you interact with our Site and alumni services.

By using the Site, you agree to the practices described below.

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1. Data We Collect

We may collect the following categories of personal data:

a) Information you provide directly

• Name, email address, postal address, phone number

• Graduation year, study program, professional details (if you choose to share)

• Profile submissions, uploaded documents (e.g., CV, photo)

• Communication preferences, event registrations, survey responses

b) Information collected automatically

• IP address, browser type, operating system, device identifiers

• Site usage data (pages visited, clicks, session duration)

• Cookies and similar technologies (see Section 3)

2. How We Use Your Data

We process your data for the following purposes:

• To manage alumni membership and community activities

• To send newsletters, updates, and event invitations

• To administer and improve the Site

• To ensure security and prevent misuse

• To comply with legal and regulatory requirements

Legal bases for processing include your consent, performance of our services, legitimate interests, and legal obligations.

3. Cookies & Tracking

The Site uses cookies and similar technologies provided by Wix and third-party services (such as analytics tools). Cookies help us remember your preferences, analyze traffic, and improve the user experience.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect site functionality.

4. Sharing of Data

We do not sell your personal data. We may share it only with:

• Service providers (e.g., Wix, email/communication platforms, analytics) bound by confidentiality obligations

• Event partners or affiliated organizations (where you register for alumni activities)

• Authorities, if required by law or to protect rights and safety

5. International Transfers

Data may be stored on servers outside Switzerland or the European Economic Area (EEA), including in countries that may not offer the same level of data protection. Where required, we apply safeguards such as contractual clauses to protect your data.

6. Retention

We keep personal data only as long as necessary for alumni purposes or legal requirements. When no longer needed, we delete or anonymize your data.

7. Security

We use administrative, technical, and organizational measures (including Wix’s secure hosting) to protect your data against unauthorized access, alteration, or loss. However, no internet transmission is entirely secure.

8. Your Rights

Under Swiss law (nFADP) and, where applicable, the EU GDPR, you have the right to:

• Access and receive a copy of your data

• Correct inaccurate or incomplete data

• Request deletion of your data

• Restrict or object to processing in certain cases

• Withdraw consent (for data processed on the basis of consent)

• Lodge a complaint with a data protection authority

To exercise these rights, please contact us (see Section 10).

9. Children

The Site is not intended for individuals under 16. We do not knowingly collect personal data from minors.

10. Contact

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Alumni Association, SBS Swiss Business School
Email: chair@alumni.sbs.edu
Address: SBS Swiss Business School
Flughafenstrasse 3
8302 Kloten-Zurich
Switzerland

11. Updates

We may update this Privacy Policy from time to time. Updates will be posted here with a revised effective date.